The Functions of a Franchise Operations Manual
Before we begin working with a new client at FranMan, I think it's a great exercise to review the functions of a Franchise Operations [...]
Selecting a Franchise Consultant – Jerry Darnell – The Franchise Manual Podcast #1
How to Select a Franchise Consultant with Jerry Darnell "How to Pick a Franchise Consultant" is the subject of this podcast. Kit Vinson [...]
Understanding Franchising – Bob Gappa – The Franchise Manual Podcast #2
This podcast was inspired by a document written by Bob Gappa titled, "Understanding Franchising". In this document, Mr Gappa defines the nature of the [...]
The Franchise Manual Podcast #3 – The Host is Interviewed – Kit Vinson
This episode of The Franchise Manual includes an interview of the host, Kit Vinson, by Henry Lopez of Levante Business Group. In the interview [...]
The Franchise manual Podcast #4 – Franchise Brokers – Nick Gugliuzza
Nick Gugliuzza of Empire Business Brokers shares with us his knowledge and experience as he teaches franchisors what to look for in a franchise [...]
The Franchise Manual Podcast – Episode #5 – Franchising and Social Media
Anthony Owen, president of Manalto Inc. talks with me about how franchisors, both big and small, can better manage the daunting task of social [...]
The Franchise Manual Podcast – Episode #6 – How to be the Best Franchisor
Doc Cohen was an absolutely fantastic guest on The Franchise Manual Podcast. If you miss this podcast you will be missing one of the [...]
The Franchise Manual Podcast – Episode #7 – Expanding a franchise into Canada
In this episode of The Franchise Manual Podcast we speak with Canadian attorney Joseph Adler and Alex Spiro on the topic of how to [...]
The Franchise Manual Podcast – Episode #8 – How to expand a franchise concept into the Middle East region
Franchise consultant Yendy Khayat speaks on the topic of how to expand a franchise system into the Middle East region. It is a complicated [...]
The Franchise Manual Podcast – Episode #9 – Franchising as a Partnership
Jim Richardson, a franchising veteran from Pizza Hut (20 years) and Panda Express (15 years) discusses some foundational franchising theory in a "Franchising [...]
The Franchise Manual Podcast – Episode #10 – Psychographic Analysis for Franchisors
Rebecca Monet of Zoracle explains how to use psychographic analysis, or personality profiling, to improve franchisee selection. She shows franchisors how to identify [...]
The Franchise Manual Podcast – Episode #11 – Franchisee Training
Cordell Riley of Tortal Training talks about Franchisee Training - the positive effects that a well-established training program can have on a franchise [...]
The Franchise Manual Podcast – Episode #12 – Why Your FDD Sucks
Mike Drumm of Drumm Law in Denver, Colorado tells us why your company's FDD might suck. He points out issues in an FDD's [...]
The Franchise Manual Podcast – Episode #13 – IFA
Paul Rocchio of the International Franchise Association, www.ifa.org , discusses how the IFA is poised to be one of the most useful tools [...]
The Franchise Manual Podcast – Episode #14 – Building a solid, emerging franchise model
Pete Baldine talks about how to build a solid, emerging franchise model. It is a very broad topic, but the episode is filled with [...]
The Franchise Manual Podcast – Episode #15 – Franchising Failure – A Case Study
Nancy Friedman shares her experiences as a franchisor and what she believes were the reasons for its ultimate failure. This is going to [...]
The Franchise Manual Podcast – Episode #16 – Is Three-Party Franchising Right for Your System?
Brian Schnell talks about Three Party Franchising - using Area Developers and Master Franchisees to grow your franchise system. Many people misuse these two [...]
The Franchise Manual Podcast – Episode #17 – Insurance for Franchisors
Doug Groves talks about insurance, specifically, what types of business insurance are out there, the importance of finding a rep that knows your industry, [...]
The Franchise Manual Podcast – Episode #18 – Franchise Development 101 (Sales)
Mike Pollock give us tips on how to build a franchise development system for your franchise. But it was more than just that because [...]
The Franchise Manual Podcast – Episode #19 – Managing Your Franchise Agreements with the End in Mind
Tom Spadea discusses the benefits of properly managing the FDD and the Franchise Agreement, from the beginning, making sure to keep the end [...]
The Franchise Manual Podcast – Episode #20 – Working with Franchise Broker Consultants
Lori Kiser talks about how to best utilize a franchise broker consultant company. Everybody wants to know how to find the path to [...]
The Franchise Manual Podcast – Episode #21 – Franchisee Onboarding and Training
Robert Bilotti talks about franchisee onboarding and training. We will dive deep into "training theory" and then wrap it all up with a [...]
The Franchise Manual Podcast – Episode #22 – Franchise Marketing Fund
Drue Townsend shares A LOT of what she has learned from managing the MARKETING FUND at FASTSIGNS International. The words "Marketing Fund" can create [...]
The Franchise Manual Podcast – Episode #23 – Franchising H-Tea-O Part 1
Justin Howe of H-Tea-O allows us to follow him through the process of franchising his business. This will be the first episode of that [...]
Franchisee Compliance – The Franchise Manual Podcast – Episode #24
Angela Coté of Cultivate Advisors, talks about Franchisee Compliance, or as she likes to call it, franchisee success. This is all about how [...]
Franchisee Recruitment – The Franchise Manual Podcast – Episode #25
Art Coley talks about how to develop a franchisee recruitment system that will attract higher quality franchisees to your system. Art is the [...]
The Franchise Manual Podcast – Episode #26 – CRM Software for Franchisors
Stan Friedman talks about Customer Relationship Management software, or CRMs, and how franchisors can best utilize them to manage franchise leads. Stan Friedman [...]
The Franchise Manual Podcast – Episode #27 – Franchising 101
Rob Vinson talks with us about Franchising 101. Where to start when you backed into franchising by accident, and don't know where to [...]
Generating Franchisee Leads – The Franchise Manual Podcast – Episode #28
Red Boswell talks with us about how to generate franchisee leads. This is one of the hottest topics with franchisors. This discussion will [...]
The Franchise Manual Podcast – Episode #29 – Creating Customer Loyalty
Andy Erskine and Bob Gappa of Management 2000 talk with us today about the importance of customer loyalty, what drives it, and how [...]
The Franchise Manual Podcast – Episode #30 – Site Selection, Real Estate, and Buildout
Brendan Charles talks about what franchisors should be teaching their franchisees about site selection, real estate negotiations, and build-out. Bad decisions in these [...]
The Franchise Operating Manual – The Franchise Manual Podcast – Episode #31
My Podner in this episode is me, Kit Vinson (finally!), and I'm going to talk to you about what franchisors should know about [...]
Marketing to Prospective Franchisees – The Franchise Manual Podcast – Episode #32
My Podner in this episode is Jackie Hoegger and she’s going to talk with us today about how to market to prospective franchisees. [...]
Maximizing the Franchise Expo – The Franchise Manual Podcast – Episode #33
My Podner in this episode is Tom Portesy and he’s going to talk with us today about how to maximize the return on your [...]
Franchisor Pitfalls – The Franchise Manual Podcast – Episode #34
My Podner in this episode is Michael Peterson and he’s going to talk with us today about the mistakes that new franchisors typically [...]
Challenges of Scaling to Over 50 Units – The Franchise Manual Podcast – Episode #35
My Podner in this episode is Tom Wells and he’s going to talk with us today about the challenges of scaling a brand [...]
Financial Performance Representation (Item 19) – The Franchise Manual Podcast – Episode #37
My Podner in this episode is Cheryl Mullin and she’s going to talk with us today about Financial Performance Representation! Man, if that [...]
Branding Your Franchise – The Franchise Manual Podcast – Episode #37
My Podner in this episode is Jordis Small and he’s going to talk with us today about Branding. Branding is a word that is [...]
Using Networking to Grow Your Franchise – The Franchise Manual Podcast – Episode #38
Today’s episode is going to be a little different — because today, we’re talking about one of the most overlooked growth strategies in [...]
