Branding Your Franchise – The Franchise Manual Podcast – Episode #37
My Podner in this episode is Jordis Small and he’s going to talk with us today about Branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promises to clear all of that up for us today. This will be a fun ride.
So I’ll ask you the question that I always do, why would you spend your valuable time listening to Jordis Small today? Let me tell ya, her last name is Small but there is nothing small about her in regards to her knowledge of branding.
She began working as a graphic designer in the surf industry and fell in love with graphic design and branding. She worked as an in house designer for several years before taking a leap of faith and opening her own branding agency, Stellen Design.
Stellen Design helps driven entrepreneurs turn their big visions into profitable brands, and helps established brands scale through brand strategy. Stellen Design does contract “design and branding” work for franchises, start ups and small to mid size businesses.
Jordis’ super power is deciphering peoples thoughts and turning them into a visual language. She makes the intangible tangible and the creative process pragmatic.
If you have ever been to a California Pizza Kitchen, then you have undoubtedly seen her work.
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Time Stamps |
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Jordis Small Intro |
00:00:30 |
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Segment 1 |
00:02:42 |
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Get to know Jordis Small |
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Segment 2 |
00:17:44 |
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Topic Segment – Branding Your Franchise |
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Segment 3 |
01:14:15 |
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Quickdraw Questions |
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Topics Discussed in this Episode
What is your brand?
Most folks think it’s logo, fonts, colors… It’s much more
Why do you need to know your brand better than your spouse?
Are you prepared to articulate your brand to potential franchisees?
How to audit your own brand…
Test your logo to see if it’s good, is everything in alignment with the vision of the company, will people understand it with you telling them?
What makes a GOOD logo?
Is your logo scalable, timeless, and appropriate for growth?
Why do you need a robust brand guide before franchising?
What is worth including, like color usage etc.…
How to set up your franchise for success through creating an asset library. Basically pre making various marketing materials for them so they don’t DIY.
Lastly… Why do this brand work now? Prepare for growth and longevity.
Take Away for Guests:
How to Audit Your Own Logo
15 min Brand Audit Call
Jordis Small
Stellen Design
jordis@stellendesign.com
www.stellendesign.com
www.jordissmall.com
310-418-6287
Kit Vinson
www.franman.net
kit.vinson@franman.net
214-736-3939 x 101
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