Franchise consultant Yendy Khayat speaks on the topic of how to expand a franchise system into the Middle East region. It is a complicated topic that would probably require 10 episodes in order to cover thoroughly. In this episode we attack the topic from 65,000 feet.
Segment 1: Get to know Yendy In segment one of this episode we spend a little time getting to know the person Yendy Khayat. We learn a little about what it was like growing up in Beirut, Lebanon, her multinational educational path leading to an MBA with an educational emphasis in hospitality, and how she has successfully leveraged her impressive education and work experience into a successful franchise consulting career. By the way, she is fluent in three languages.
Segment 2: Expanding a franchise into the Middle East In segment 2 Yendy and I try to logically attack the very complex topic of expanding a franchise system into the Middle East region. There are a lot of moving parts to this endeavor that would certainly be considered a “black diamond” run in franchising. However, we learn that with the proper prior planning and a good helping hand is can be a very fruitful expansion project for certain franchise concepts. The topics of discussion are:
Why the Middle East region is worth considering
Large market and growing
Young and upwardly mobile consumer market
How to move forward with expansion in the region
Expansion models with local partners
Intellectual property protection
Multinational law firm
The importance of proper infrastructure
Modification of training and support programs
Challenges that can hinder or halt expansion progress
Some concept categories experience the more success than others
Brand offering modification
Halal certified food
Reacting to leads versus logical business decision
Time zone allowances
Expansion into the Middle East region is “advanced franchising” and not for the beginner
Segment 3: – Quick Draw Questions
Segment 3 is a fun way to wind down the episode with quick, fun questions such as favorite movie, favorite book, etc. We find out what Yendy would do if she had enough money to never have to work again.
This is a FANTASTIC episode and a MUST LISTEN if you have ever considered expanding your franchise system into the Middle East region. We don’t provide all of the answers but we cover enough to get you on your way if Middle East expansion is part of your plans to grow your system.
Yendy Khayat The Franchizery
Al Wahda City Tower,
Hazza Bin Zayed the 1st Street,
P.O. Box 96115, Abu Dhabi,
United Arab Emirates
+971 2 8186736, +971 2 8186737 firstname.lastname@example.org
In this episode of The Franchise Manual Podcast we speak with Canadian attorney Joseph Adler and Alex Spiro on the topic of how to expand a franchise system into Canada while avoiding the common pitfalls that hinder many franchisors.
Segment 1: Get to know Joseph Adler In segment one of this episode we spend a little time getting to know the person Joseph Adler. We learn a little about his childhood growing up on Hamilton, Ontario, his first job, and his pathway to law school.
Segment 2: Expanding a franchise into Canada In segment 2 Joseph Adler outlines some of the common pitfalls that many non-Canadian franchisors experience when they attempt to expand their franchise system into Canada. The topics of discussion are:
Maximize the U.S. market first – maintain domestic focus
Ensure that your IP is protected
Be proactive rather than reactive
Ensure necessary supply chain – Import issues
Market analysis – Canadian taste preferences
“Canadianize” the FDD and Ops Manual
The importance of engaging a Canadian franchise attorney
Understanding the competition
Finding the right franchisee
Segment 3:- Quick Draw Questions Segment 3 is a fun way to wind down the episode with quick, fun questions such as favorite movie, favorite book, etc. We find out what Joseph would do if he had $1 billion to make the world a better place. We also find out if this Toronto attorney is a closet spaghetti western fan.
This is a FANTASTIC episode and a MUST LISTEN if you have ever considered expanding your franchise system into Canada, or if you just want to get to know Joseph Adler a little more than you already do.
Canadian franchise attorney Joseph Adler talks about the similarities and differences between the Canadian and American franchise landscape.
0:00:50 – Joseph Adler Introduction
0:03:50 – Segment 1 – Get to know Joseph Adler
0:33:25 – Segment 2 – How to expand a franchise system into Canada
1:11:07 – Segment 3 – Quick Draw Questions