The Franchise Manual Podcast – Episode #11 – Franchisee Training
Cordell Riley of Tortal Training talks about Franchisee Training – the positive effects that a well-established training program can have on a franchise system. In this episode we talk about how any franchisor can design and create a franchisee training program that will maximize results to both the franchisees and the entire franchise system.
00:00:52 – Podner Introduction
00:02:38 – Segment 1: Get to know Cordell Riley
00:20:34 – Segment 2: Topic Segment
00:54:04 – Segment 3: Quick Draw
Cordell Riley Show Notes
People learn at different rates based on the modality of the training being delivered.
VAK: Visual – Auditory – Kinesthetic
What does the start-up franchisor need to think about before developing a training system for the franchisees?
Start with a solid foundation (ops manual)
Make sure that training is part of your franchise culture – written into the mission and vision statement
Measure the amount of training that is being delivered
Ensure that training is aligned with business goals
Strive for a blended solution – digital, audiovisual, classroom format
A solid training program will lead to franchisees feeling supported which leads to higher validation scores.
Great training versus good training
What do you want people to do differently after completing training?
Make training fun
Initial Franchisee Training DOs and DON’Ts
Don’t try to cover everything in initial training. Only cover the topics that they need to get up and running. Too much at once will lead to lower retention rates.
Do include those topics that have a high impact and short time to master.
Do use real world training (hands on)
Do utilize “Course of Action” – assignment for franchisee trainees where they have to present how they will use the training that they received. (FREE template available by e-mailing Cordell Riley )
Do use internal Subject Matter Experts – have multiple trainers
Conduct the initial training as close to opening as possible
Avoid an “All lecture” training program
Engage the trainees
Vendors can be useful trainers on certain topics – don’t let it become an infomercial.
Use quizzes throughout to ensure that franchisees are following what is being taught.
E-learning – online
Field support staff
Conferences and conventions
Include those topics that have a lower impact and longer time to master.
Training is not something that happens during the first few weeks of the franchise relationship. Training is a process that should last for the life of the relationship.
E-learning is a delivery method that you will use to keep a constant flow of training to the franchisees
Use prior to initial training to bring new franchisees up to speed before initial training
Use as part of your ongoing training program to promote new products or services, etc.
Short, logical chunks of training – don’t pump all of your training into one session. 10 minutes or less