How to create a world class franchisee training program.
My podner in this episode is Cordell Riley of Tortal Training and our topic today is Franchisee Training – the positive effects that a well-established training program can have on a franchise system. In this episode we talk about how any franchisor can design and create a franchisee training program that will maximize results to both the franchisees and the entire franchise system.
00:00:52 Podner Introduction
00:02:38 Segment 1: Get to know Cordell Riley
00:20:34 Segment 2: Topic Segment
00:54:04 Segment 3: Quick Draw
Cordell Riley Show Notes
People learn at different rates based on the modality of the training being delivered.
VAK: Visual – Auditory – Kinesthetic
What does the start-up franchisor need to think about before developing a training system for the franchisees?
- Start with a solid foundation (ops manual)
- Make sure that training is part of your franchise culture – written into the mission and vision statement
- Measure the amount of training that is being delivered
- Ensure that training is aligned with business goals
- Strive for a blended solution – digital, audiovisual, classroom format
A solid training program will lead to franchisees feeling supported which leads to higher validation scores.
Great training versus good training
- What do you want people to do differently after completing training?
Make training fun
Initial Franchisee Training DOs and DON’Ts
- Don’t try to cover everything in initial training. Only cover the topics that they need to get up and running. Too much at once will lead to lower retention rates.
- Do include those topics that have a high impact and short time to master.
- Do use real world training (hands on)
- Do utilize “Course of Action” – assignment for franchisee trainees where they have to present how they will use the training that they received. (FREE template available by e-mailing Cordell Riley )
- Do use internal Subject Matter Experts – have multiple trainers
- Conduct the initial training as close to opening as possible
- Avoid an “All lecture” training program
- Engage the trainees
- Vendors can be useful trainers on certain topics – don’t let it become an infomercial.
- Use quizzes throughout to ensure that franchisees are following what is being taught.
- E-learning – online
- Field support staff
- Conferences and conventions
- Include those topics that have a lower impact and longer time to master.
- Training is not something that happens during the first few weeks of the franchise relationship. Training is a process that should last for the life of the relationship.
- E-learning is a delivery method that you will use to keep a constant flow of training to the franchisees
- Use prior to initial training to bring new franchisees up to speed before initial training
- Use as part of your ongoing training program to promote new products or services, etc.
- Short, logical chunks of training – don’t pump all of your training into one session. 10 minutes or less
- Make the training role based and relevant.
- Do engage primary adult learning senses – Visual – Audio – kinesthetic
Repetition is key to high retention
Websites mentioned in the episode:
Books mentioned in this episode:
Good to Great
by Jim Collins
Cordell Riley’s Contact Information
Kit Vinson’s Contact Information
217-736-3939 x 1