Understanding Franchising – Bob Gappa – The Franchise Manual Podcast #2
This podcast was inspired by a document written by Bob Gappa titled, “Understanding Franchising”. In this document, Mr Gappa defines the nature of the relationship between the franchisor and the franchisee. In this podcast Bob really shines as he is deep within his element touching on topics such as the history of franchising, the purpose of a Brand, and of course, Peter Drucker.
If you are a start-up franchisor then this podcast is a MUST – no question about it. If you work for an existing franchise organization then the contents of this podcast could really help you see where your comapny may have made a wrong turn in managing the relationship with franchisees – more importantly, how to correct those problems.
You can get a copy of this document directly from Management 2000 simply by sending an e-mail to firstname.lastname@example.org. Or, you can call 800-847-5763 and ask for a copy.
Bob Gappa of Management 2000 explains in detail a paper he has written called “Understanding Franchising”. This paper details the nature of the relationship between franchisor and franchisee, the importance of using the proper language when talking to franchisees about their investment, and the true purpose of the fees that a franchisee pays to the franchisor.
Podacast Content Timestamp
0:00:51 – Bob Gappa Introduction
0:03:04 – Get to know Bob Gappa questions
0:27:29 – Understanding Franchising discussion
1:24:22 – “Quick Draw” questions and answers