My Podner in this episode is Mike Pollock and he’s going to give us tips on how to build a franchise development system for your franchise. But it was more than just that because we also talked about how to take a warm lead through the process to close the deal.

Time Stamp
Mike Pollock Intro                              00:00:40

Segment 1                                          00:03:15
Get to know Get to know Mike

Segment 2                                          00:22:10
Topic Segment – Franchise Development 101 (Sales)

Segment 3                                          01:18:40
Quickdraw Questions

Topics discussed in this episode:

How to set up an efficient process for franchise development

  • Brand Overview Presentation (45 minutes to 1 hour long)
  • Develop a solid franchise prospect application that focuses on:
    • Background
    • Financial situation
  • Have the Unit Economics Call
    • FDD introduction call (15 minutes)
    • Unit Economics (45 minutes)
    • Receive signed Item 23 (Proof of receipt of FDD)
    • Password
    • Validation instructions
  •  Validation Debriefing Call
  • Discovery Day
    • Brand Overview Review
    • Meet the Team
    • Lunch and dinner are the best opportunity to visit with prospects
    • Field Visits
  • Voting Process

It is best to have multiple prospects attend a discovery day (between 4 and 5)

If you are going to hire a company such as FranLift to manage the franchise development process, then it is best to get them involved earlier rather than later.

Have a marketing budget set aside in advance. It typically costs between 8K and 15K to bring 1 franchisee in the door.

Mike Pollock
FranLift Franchise Experts
mikep@franlift.com
214-551-0261

Kit Vinson
FranMan Inc. (Franchise Manuals)
Kit.vinson@franman.net
214-736-3939 x1

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