Stan Friedman is a 31-year franchise veteran and is passionate about franchising. In fact, this guy lives and breathes it. Stan is the president of a company called FRM Solutions. FRM delivers CRM solutions, designed specifically for franchising, but to call it a CRM is like calling an elephant a mouse, just because they are both gray.
Before FRM Solutions, Stan held C-Level roles at: Blimpie International, Wing Zone, Maggie Moos and Tutor Doctor. Stan also produces and hosts “Franchise Today,” a live, weekly podcast on BlogTalkRadio.
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Time Stamps |
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| Stan Friedman Intro | 00:00:27 |
| Segment 1 | 00:02:34 |
| Get to know Stan Friedman | |
| Segment 2 | 00:23:32 |
| Topic Segment ? CRM Software for Franchisors | |
| Segment 3 | 01:07:51 |
| Quickdraw Questions | |
TOPICS DISCUSSED IN THIS EPISODE:
- Brief history of CRM
- What is CRM today
- How is CRM used in franchising
- Can a franchisor get by without CRM at first
- When does a franchisor need to graduate to CRM
- How to choose a CRM
- What is FRM Solutions
- The features of FRM Solutions
- The types of information a franchisor need to be managing
- the juggling act that a franchisor has to do when business gets that busy
- Sortable, Reportable, and Dashboardable
- Candidate Gate – Franchisee Gate
- Gating the candidate experience versus free reign
- Managing beyond acquisition
Stan Friedman
FRM Solutions
sfriedman@frmsolutions.com
404-936-8677
Skype – stanfriedman1
Kit Vinson
FranMan Inc.
kit.vinson@franman.net
214-736-3939 x 101
Books Mentioned in the Episode:
Traction
Gino Wickman
The E-Myth
Michael Gerber
Seven habits of Highly Effective People
Stephen Covey
Spin Selling
Neil Rackham
The Physics of the Impossible
Michio Kaku
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