The Franchise Manual Podcast – Episode #26 – CRM Software for Franchisors
Stan Friedman talks about Customer Relationship Management software, or CRMs, and how franchisors can best utilize them to manage franchise leads.
Stan Friedman is a 31-year franchise veteran and is passionate about franchising. In fact, this guy lives and breathes it. Stan is the president of a company called FRM Solutions. FRM delivers CRM solutions, designed specifically for franchising, but to call it a CRM is like calling an elephant a mouse, just because they are both gray.
Before FRM Solutions, Stan held C-Level roles at: Blimpie International, Wing Zone, Maggie Moos and Tutor Doctor. Stan also produces and hosts “Franchise Today,” a live, weekly podcast on BlogTalkRadio.
Stan Friedman Intro
Get to know Stan Friedman
Topic Segment ? CRM Software for Franchisors
TOPICS DISCUSSED IN THIS EPISODE:
Brief history of CRM
What is CRM today
How is CRM used in franchising
Can a franchisor get by without CRM at first
When does a franchisor need to graduate to CRM
How to choose a CRM
What is FRM Solutions
The features of FRM Solutions
The types of information a franchisor need to be managing
the juggling act that a franchisor has to do when business gets that busy