The Franchise Manual Podcast – Episode #26 – CRM Software for Franchisors

Stan Friedman talks about Customer Relationship Management software, or CRMs, and how franchisors can best utilize them to manage franchise leads.

Stan Friedman is a 31-year franchise veteran and is passionate about franchising. In fact, this guy lives and breathes it. Stan is the president of a company called FRM Solutions. FRM delivers CRM solutions, designed specifically for franchising, but to call it a CRM is like calling an elephant a mouse, just because they are both gray.

Before FRM Solutions, Stan held C-Level roles at: Blimpie International, Wing Zone, Maggie Moos and Tutor Doctor. Stan also produces and hosts “Franchise Today,” a live, weekly podcast on BlogTalkRadio.

TOPICS DISCUSSED IN THIS EPISODE:

• Brief history of CRM
• What is CRM today
• How is CRM used in franchising
• Can a franchisor get by without CRM at first
• When does a franchisor need to graduate to CRM
• How to choose a CRM
• What is FRM Solutions
• The features of FRM Solutions
• The types of information a franchisor need to be managing
• the juggling act that a franchisor has to do when business gets that busy
• Sortable, Reportable, and Dashboardable
• Candidate Gate – Franchisee Gate
• Gating the candidate experience versus free reign
• Managing beyond acquisition

Stan Friedman
FRM Solutions
sfriedman@frmsolutions.com
404-936-8677
Skype – stanfriedman1

Kit Vinson
FranMan Inc.
kit.vinson@franman.net
214-736-3939 x 101

Books Mentioned in the Episode:

Traction
Gino Wickman

The E-Myth
Michael Gerber

Seven habits of Highly Effective People
Stephen Covey

Spin Selling
Neil Rackham

The Physics of the Impossible
Michio Kaku

Find this podcast on: