My Podner in this episode is Tom Portesy and he’s going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices that will help you represent your brand in the best light.

Time Stamps

Tom Portesy Intro 00:00:27
Segment 1 00:03:41
Get to know Tom Portesy
Segment 2 00:18:22
Topic Segment: Maximizing the Franchise Expo
Segment 3 01:03:42
Topic Segment: Quick Draw Questions

TOPICS DISCUSSED IN THIS EPISODE:

  • What is a franchise expo
  • Short history of the expo
  • How to manage realistic expectations of an expo
  • Know your objective
  • DOs and DON’Ts at an expo
  • Take advantage of the free training offered by MFV
  • Spend time developing your opening line
  • Know the value of a lead
  • Control how much time you spend with each person
  • Which industries do better at an expo

Tom Portesy
MFV Expositions
tom.portesy@comexposium.com
www.franchiseexpo.com

Kit Vinson
www.franman.net
kit.vinson@franman.net
214-736-3939 x 101

Books Mentioned in the Episode

Good to Great
The Fog of Life

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