My Podner in this episode is Tom Portesy and he’s going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices that will help you represent your brand in the best light.
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Time Stamps |
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| Tom Portesy Intro | 00:00:27 |
| Segment 1 | 00:03:41 |
| Get to know Tom Portesy | |
| Segment 2 | 00:18:22 |
| Topic Segment: Maximizing the Franchise Expo | |
| Segment 3 | 01:03:42 |
| Topic Segment: Quick Draw Questions | |
TOPICS DISCUSSED IN THIS EPISODE:
- What is a franchise expo
- Short history of the expo
- How to manage realistic expectations of an expo
- Know your objective
- DOs and DON’Ts at an expo
- Take advantage of the free training offered by MFV
- Spend time developing your opening line
- Know the value of a lead
- Control how much time you spend with each person
- Which industries do better at an expo
Tom Portesy
MFV Expositions
tom.portesy@comexposium.com
www.franchiseexpo.com
Kit Vinson
www.franman.net
kit.vinson@franman.net
214-736-3939 x 101
Books Mentioned in the Episode
You can find a transcription of this podcast here.
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