Stan Friedman talks about Customer Relationship Management software, or CRMs, and how franchisors can best utilize them to manage franchise leads.

Stan Friedman is a 31-year franchise veteran and is passionate about franchising. In fact, this guy lives and breathes it. Stan is the president of a company called FRM Solutions. FRM delivers CRM solutions, designed specifically for franchising, but to call it a CRM is like calling an elephant a mouse, just because they are both gray.

Before FRM Solutions, Stan held C-Level roles at: Blimpie International, Wing Zone, Maggie Moos and Tutor Doctor. Stan also produces and hosts ?Franchise Today,” a live, weekly podcast on BlogTalkRadio.

Time Stamps

Stan Friedman Intro 00:00:27
Segment 1 00:02:34
Get to know Stan Friedman
Segment 2 00:23:32
Topic Segment ? CRM Software for Franchisors
Segment 3 01:07:51
Quickdraw Questions

TOPICS DISCUSSED IN THIS EPISODE:

  • ?Brief history of CRM
  • ?What is CRM today
  • ?How is CRM used in franchising
  • ?Can a franchisor get by without CRM at first
  • ?When does a franchisor need to graduate to CRM
  • ?How to choose a CRM
  • ?What is FRM Solutions
  • ?The features of FRM Solutions
  • ?The types of information a franchisor need to be managing
  • ?the juggling act that a franchisor has to do when business gets that busy
  • ?Sortable, Reportable, and Dashboardable
  • ?Candidate Gate ? Franchisee Gate
  • ?Gating the candidate experience versus free reign
  • ?Managing beyond acquisition

Stan Friedman
FRM Solutions
sfriedman@frmsolutions.com
404-936-8677
Skype – stanfriedman1

Kit Vinson
FranMan Inc.
kit.vinson@franman.net
214-736-3939 x 101


Books Mentioned in the Episode:

Traction
Gino Wickman

The E-Myth
Michael Gerber

Seven habits of Highly Effective People
Stephen Covey

Spin Selling
Neil Rackham

The Physics of the Impossible
Michio Kaku

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