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26 10, 2017

The Franchise Manual Podcast – Episode #17 – Insurance for Franchisors

By | 2017-10-26T20:49:48+00:00 October 26th, 2017|Podcast|Comments Off on The Franchise Manual Podcast – Episode #17 – Insurance for Franchisors

In this episode, Doug Groves and I talk about insurance, specifically, what types of business insurance are out there, the importance of finding a rep that knows your industry, and what role does insurance play in the relationship between franchisor and franchisee.

Time Stamp
Doug Groves Intro                              00:00:40

Segment 1                                          00:02:41
Get to know Get to know Doug

Segment 2                                          00:16:17
Topic Segment – Insurance 101 for Franchisors

Segment 3                                          00:38:19
Quickdraw Questions

Topics discussed in this episode:
Basic coverage that all business owners should have:

  • Property (property, fixtures, furnishings, and equipment)
  • General liability (slips and falls)
  • Workers’ Comp (employees injuries and lost wages)
  • Auto (company owned vehicles)
  • Employment Practices (HR related risks)
  • Umbrella (covers over and above the above mentioned)

Every insurance policy has a purpose.

Umbrella policies are a cheap way to purchase vast amounts of insurance for a much lower price

When you are deciding on limits for each type of insurance:

  • Property: The property limits should be equal to the replacement cost of the property it is covering
  • All other: The rule of thumb is that you make the value of the insurance policy to be more attractive to a would-be plaintiff than your personal assets.

Best Practice: Select an insurance broker who has experience in providing insurance for companies in your same industry. They will know which questions to ask in order to recommend the right options for you.

The question is answered, why does this line appear in all franchise agreements and franchise operating manuals: “All liability insurance policies must name us (the franchisor) and any subsidiaries that we designate as additional insured.”

We answer the question, why do franchisors require franchisees to carry certain levels of insurance.

What is the EZCert program and how does it help franchisors manage all of the insurance certificates from all of their franchisees – for FREE.

Doug Groves
Program Insurance Group
doug@pigbcs.com
512-848-7210

Kit Vinson
FranMan Inc. (Franchise Manuals)
Kit.vinson@franman.net
214-736-3939 x1

Notable mentions in this episode:

Book: Killing the Sacred Cow
By Garrett B. Gunderson
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals.

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4 08, 2017

The Franchise Manual Podcast – Episode #16 – Is Three-Party Franchising Right for Your System?

By | 2017-08-04T14:41:12+00:00 August 4th, 2017|Podcast|Comments Off on The Franchise Manual Podcast – Episode #16 – Is Three-Party Franchising Right for Your System?

In this episode, Brian Schnell and I talk about Three Party Franchising – that’s using Area Developers and Master Franchisees to grow your franchise system. Many people misuse these two terms, or use them interchangeably – Brian’s going to clear it all up for us.

Time Stamp

Brian Schnell Intro                           00:00:40
Segment 1                                        00:02:28
Get to know Brian Schnell

Segment 2                                        00:23:53
Topic Segment – Is Three Party Franchising Right for Your System?

Segment 3                                         01:00:51
Quickdraw Questions

Topics discussed in this episode:

What is the difference between a Master Franchisee and an Area Developer

What is the Three-Party Franchise model?

Three Party Franchise model works very well internationally

Avoid the temptation of “0-100 franchisees quick” through three party franchising without a full understanding of what is involved. Don’t try to sprint before you know how to walk.

The conversation about Three Party Franchising shouldn’t take place without a full understanding of risks and benefits to all parties.

What is the necessary infrastructure before diving into a three-party franchising model? A full understanding of:

  •   Site selection
  •   Field support
  •   Unit economics

The infrastructure must exist somewhere; either on the franchisor side or the area developer side.

The functions of managing a franchise system are usually carried out by a team of corporate employees. It is not realistic to expect an area developer to fulfill the same functions plus operate a unit without the proper infrastructure.

Finding an area developer that is good at EVERYTHING is not likely. Try focusing on an area developer’s core competencies and supporting the area developer in the areas where he/she is weaker.

Don’t offload functions of managing a system to an area developer that can be more efficiently executed by the corporate office.

After you sign a master franchisee or an area developer, the system DOES NOT go into autopilot. The franchisor must stay involved and active.

Trying to fix problems in the three-party franchise relationship are much easier to correct early on, so stay connected and involved.

Educate yourself before trying to utilize a three-party model by talking to attorneys and consultants who have experience.

Manage expectations up front through a well-written agreement and ops manual

Brian Schnell
Faegre Baker Daniels
brian.schnell@FaegreBD.com
612-766-7699

Kit Vinson
FranMan Inc. (Franchise Manuals)
Kit.vinson@franman.net
214-736-3939 x1

Notable mentions in this episode:

Faegre BD Franchise Summit
https://www.faegrebd.com/faegrebd-franchise-summit

Paul Rocchio – IFA
Procchio@Franchise.org
202-662-0790
Contact Paul for information about joining the International Franchise Association

Book: Dare to Serve
By Cheryl Bachelder
Servant leadership is sometimes derided as soft or ineffective, but this book shows that it’s actually challenging and tough minded—a daring path. Bachelder takes you firsthand through the transformation of Popeyes and shows how a leader at any level can become a Dare-to-Serve leader.

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9 06, 2017

The Franchise Manual Podcast – Episode #15 – Franchising Failure – A Case Study

By | 2017-06-09T22:30:27+00:00 June 9th, 2017|Podcast|Comments Off on The Franchise Manual Podcast – Episode #15 – Franchising Failure – A Case Study

In this episode, Nancy Friedman shares with us her experiences as a franchisor and what she believes were the reasons for its ultimate failure.  This is going to be a really good episode because we always hear about people telling us how they succeeded, but rarely do we get to hear from the other side of that coin. The episode is filled with great “take-aways” and is a must-listen for any emerging franchisor.

Time Stamp

Segment 1                                           02:54

Get to know Nancy Friedman

BONUS:                                              27:21

Free gift for listeners

Segment 2                                          28:33

Topic Segment – “Franchising Failure” A Case Study

Segment 3                                           50:00

Quickdraw Questions

In this episode, Nancy discusses the five steps to ultimately fail in franchising.

Step 1:

Proper vetting of prospective franchisees is key. Do your due diligence. Trust but verify

Sept 2:

Make sure you have the proper infrastructure in place before you begin the journey down the road of franchising. You can’t do everything all by yourself.

Step 3:

As a training document, a reference document, a master document for the system standards, as a sales tool, have your franchise operations manual in place. As a successful Startup ‘we’ make it look easy. It’s not.

Steps 4 and 5:

Don’t be too hot for the deal. Speed is not success. Have a growth plan in place. When you grant a new franchise, ensure that it fits into your well thought-out plan. A shotgun approach may have worked for some companies, but it doesn’t mean that it’s the easiest, most efficient, or best method of expansion. Franchising isn’t for everyone.

Nancy Friedman

The Telephone Doctor

www.nancyfriedman.com

nancy@telephonedoctor.com

314-291-1012

Kit Vinson

FranMan Inc. (Franchise Manuals)

www.franman.net

Kit.vinson@franman.net

214-736-3939 x1

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27 04, 2017

The Franchise Manual Podcast – Episode #14 – Building a solid, emerging franchise model

By | 2017-05-01T20:41:55+00:00 April 27th, 2017|Podcast|Comments Off on The Franchise Manual Podcast – Episode #14 – Building a solid, emerging franchise model

In this episode, Pete Baldine talks to us about how to build a solid, emerging franchise model. It is a very broad topic, but the episode is filled with great “take-aways” and is a must-listen for any emerging franchisor.

Time Stamp

Segment 1                                           03:01

Get to know Pete Baldine

Segment 2                                           33:58

Topic Segment – Building a solid emerging franchise model

Segment 3                                           01:12:32

Quickdraw Questions

 

Topics discussed in this episode:

  • Establish a solid, proven model
    • Running a business and being a franchisor are completely different
    • Prove the model by establishing good unit economics so you can develop a solid story of success
  • Be capitalized well enough to build proper infrastructure and support new franchisees
    • New franchisee training
    • FDD / FA
    • Ops manual
    • Ongoing training programs
  • Stage One franchise system growth – friends and family
    • Support friends and family franchisees and make them successful
    • Search your existing franchisee base for success stories and duplicate them
  • Stage Two franchise system growth – professional candidates
    • Successful franchise sales requires a solid process
  • What is a new franchisee worth – what are the costs
  • The importance of establishing trust
  • How to evaluate prospective franchisees candidates
  • Don’t bury your franchisees with validation calls
    • How to manage the franchise validation process
    • Validation conference calls
  • Listen to franchisees and build support program around that
    • Supporting single-unit operators versus multi-unit operators and area developers
  • Don’t grow faster than you can support your system
  • Tracking Validation
    • Communicating / Coaching franchisees before the validation call
    • “Download” meeting with prospect after the validation call
    • Evaluate how well candidate assesses information from validation call

 

Pete Baldine

Moran Family of Brands

pbaldine@moranbrands.com

708-297-2240

 

Kit Vinson

FranMan Inc. (Franchise Manuals)

Kit.vinson@franman.net

214-736-3939 x1

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28 03, 2017

The Franchise Manual Podcast – Episode #13 – IFA

By | 2017-05-01T20:42:44+00:00 March 28th, 2017|Podcast|Comments Off on The Franchise Manual Podcast – Episode #13 – IFA

How the International Franchise Association (IFA) can help startup franchisors, emerging franchisors, and mature franchisors to be more successful

In this episode I speak with Paul Rocchio of the International Franchise Association, www.ifa.org , as he discusses how the IFA is poised to be one of the most useful tools to all franchisors as they work to grow their franchise systems.

Segment 1                                    Time Stamp

Get to know Paul Rocchio             02:25

Segment 2

Topic Segment – IFA                     23:05

Segment 3

Quick Draw                                      57:00

Topics discussed in this episode:

  • “I wish I had joined IFA MUCH sooner than I did”
  • FranShip Mentor Program
  • FranSocial – Social media platform that only includes IFA members
  • Franchise Business Network (FBN)
  • Certified Franchise Executive (CFE)
  • @ourfranhcise www.atourfranchise.org
  • Francise Action Network – grassroots network
  • FranPAC – Political Action Committee
  • The staff is the most underutilized resource at the IFA
  • How to make the most of the IFA convention

Paul Rocchio

International Franchise Association

procchio@franchise.org

202-662-0790

Kit Vinson

FranMan Inc. (Franchise Manuals)

Kit.vinson@franman.net

214-736-3939 x1

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23 02, 2017

The Franchise Manual Podcast – Episode #12 – Why Your FDD Sucks

By | 2017-02-23T14:44:35+00:00 February 23rd, 2017|Podcast|Comments Off on The Franchise Manual Podcast – Episode #12 – Why Your FDD Sucks

Mike gave away most of the company secrets during this interview! I was blown away and you will be too.

In this episode, Mike Drumm of Drumm Law in Denver, Colorado tells us why your company’s FDD might suck. He points out issues in an FDD’s content and style that could make or break an FDD’s ability to help you sell your concept to prospective franchisees.

 

Time Stamps

00:00:40               Podner Introduction

00:02:24               Segment 1: Get to know Mike Drumm

00:26:34               Segment 2: Why Your FDD Sucks

00:55:06               Segment 3: Quick Draw

 

Mike Drumm Show Notes

Why your FDD might suck:

  • It’s not written in plain English
  • You have “over disclosed”
  • You let your attorney or accountant write the first sentence that describes the concept
  • You didn’t brand the document
  • The FDD is not visually attractive and easy to read (pictures, charts, etc)
  • Item 19 doesn’t tell your story well
  • It doesn’t use a data sheet
  • Too many exhibits
  • Item 7 doesn’t include an average
  • It includes outdated technology references

 

BONUS CONTENT

During my visit with Mike, we go off topic and discuss some really important topics that every franchisor needs to know.

  • How to make the delivery of an FDD a memorable experience.
  • What is an FDD
  • Why is an FDD
  • What is the FTC Franchise Rule
  • Franchise Compliance Guide
  • Why do you need a franchise attorney

 

Books mentioned in the episode:

A Confederacy of Dunces

The E-Myth Revisited

 

Michael Drumm

Drumm Law

www.drummlaw.com

mike@drummlaw.com

 

Kit Vinson

FranMan Inc.

www.franman.net

kit.vinson@franman.net

217-736-3939 x 1

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15 12, 2016

The Franchise Manual Podcast – Episode #11 – Franchisee Training

By | 2017-02-04T23:22:12+00:00 December 15th, 2016|Podcast|Comments Off on The Franchise Manual Podcast – Episode #11 – Franchisee Training

cordellHow to create a world class franchisee training program.

My podner in this episode is Cordell Riley of Tortal Training and our topic today is Franchisee Training – the positive effects that a well-established training program can have on a franchise system. In this episode we talk about how any franchisor can design and create a franchisee training program that will maximize results to both the franchisees and the entire franchise system.

 

Time Stamps

00:00:52               Podner Introduction

00:02:38               Segment 1: Get to know Cordell Riley

00:20:34               Segment 2: Topic Segment

00:54:04               Segment 3: Quick Draw

 

Cordell Riley Show Notes

People learn at different rates based on the modality of the training being delivered.

VAK: Visual – Auditory – Kinesthetic

What does the start-up franchisor need to think about before developing a training system for the franchisees?

  • Start with a solid foundation (ops manual)
  • Make sure that training is part of your franchise culture – written into the mission and vision statement
  • Measure the amount of training that is being delivered
  • Ensure that training is aligned with business goals
  • Strive for a blended solution – digital, audiovisual, classroom format

A solid training program will lead to franchisees feeling supported which leads to higher validation scores.

Great training versus good training

  • What do you want people to do differently after completing training?

Make training fun

 

Initial Franchisee Training DOs and DON’Ts

  • Don’t try to cover everything in initial training. Only cover the topics that they need to get up and running. Too much at once will lead to lower retention rates.
  • Do include those topics that have a high impact and short time to master.
  • Do use real world training (hands on)
  • Do utilize “Course of Action” – assignment for franchisee trainees where they have to present how they will use the training that they received. (FREE template available by e-mailing Cordell Riley )
  • Do use internal Subject Matter Experts – have multiple trainers
  • Conduct the initial training as close to opening as possible
  • Avoid an “All lecture” training program
  • Engage the trainees
  • Vendors can be useful trainers on certain topics – don’t let it become an infomercial.
  • Use quizzes throughout to ensure that franchisees are following what is being taught.

 

Ongoing Training

  • E-learning – online
  • Field support staff
  • Conferences and conventions
  • Include those topics that have a lower impact and longer time to master.
  • Training is not something that happens during the first few weeks of the franchise relationship. Training is a process that should last for the life of the relationship.

 

E-Learning

  • E-learning is a delivery method that you will use to keep a constant flow of training to the franchisees
  • Use prior to initial training to bring new franchisees up to speed before initial training
  • Use as part of your ongoing training program to promote new products or services, etc.
  • Short, logical chunks of training – don’t pump all of your training into one session. 10 minutes or less
  • Make the training role based and relevant.

 

E-learning DOs

  • Do engage primary adult learning senses – Visual – Audio – kinesthetic

 

Repetition is key to high retention

 

Websites mentioned in the episode:

 

Books mentioned in this episode:

Good to Great

by Jim Collins

 

Cordell Riley’s Contact Information

Tortal Training

www.tortal.net 

cordell@tortal.net

 

Kit Vinson’s Contact Information

FranMan Inc.

www.franman.net

kit.vinson@franman.net

217-736-3939 x 1

10 10, 2016

The Franchise Manual Podcast – Episode #10 – Psychographic Analysis for Franchisors

By | 2017-02-04T23:22:12+00:00 October 10th, 2016|Podcast|Comments Off on The Franchise Manual Podcast – Episode #10 – Psychographic Analysis for Franchisors

zoracleTime Stamps
00:02:33              Segment 1 – Get to know Rebecca
00:21:06              Segment 2 – Psychographic Analysis for Franchisors
00:50:30              Segment 3 – Quick Draw Questions

Segment 1 – Get to know Rebecca
Recorded on at the Franchise Expo West, Denver Colorado
Born in Au Switzerland
She is NOT related to Claude Monet
Grew up speaking High German (Swiss German) in the house. Lived on a dairy farm as a child. Parents were Baptist missionaries.
Moved to the United States when she was 14 years old.
Moved to California in 1984 as a single mother to seek her fortune.
Founded her first business in 1994, Noodle Metrics
Co-founded her second business called Proven Match in 2009
Founded Zoracle Profiles in 2013

Segment 2 – Psychometric Assessments for Franchisors
How franchisors can use psychometric assessments to improve franchisee performance.
To a franchisor, granting a franchise is very much like getting married, with very little courting in order to “get to know” their partner.
Personality style questions are not used at Zoracle because there is less than a 3% correlation between personality and performance.
The science of the process is not in the questions themselves, rather how the participant orders certain words into a hierarchy of preference that is weighted on the back end. This gives clues about motivation, drive, and the decision making process of the participant.
The psychographic analysis is not fool-proof but there are mechanisms in place to report out inconsistencies in the answers of the participant.
Startup franchisors with no existing franchisees can still benefit from a psychographic analysis tool.
A psychographic analysis tool will help a franchisor in the following ways:

  • Faster ramp-up
    • Better quality franchisee and faster ramp-up
  • Better validation
    • Greater franchisee satisfaction, better validation and less litigation
  • Reduced cost to support
    • Reduced cost to recruit, support and train franchisees
  • Greater retention
    • Stronger franchisee compliance and retention
  • Increased performance
    • Increased franchisee performance and profitability

Segment 3 –  Quick Draw
Rebecca’s favorite book – The Autobiography of Benjamin Franklin
PC and iPhone
Doesn’t watch TV – doesn’t own a TV
Working on her master list of movies that her friends helped her create in order to learn more about Americana culture.
IFA – Dentate YES!
Hobbies: golf, painting, cooking
Dog person: Bernese Mountain Dog
She used to be a car collector – 1967 Cougar
In a time machine, she would go to 1955 when cars were sexy
She has wanted to be a psychologist her entire life

Rebecca Monet’s Contact Information

 

Kit Vinson’s Contact Information

  • e-mail:                vinson@franman.net
  • Phone:                214-736-3939 x1
  • Website:            franman.net

 

Books Mentioned in the Episode:

  • Autobiography of Ben Franklin
11 08, 2016

The Franchise Manual Podcast – Episode #9 – Franchising as a Partnership

By | 2017-02-04T23:22:12+00:00 August 11th, 2016|Podcast|Comments Off on The Franchise Manual Podcast – Episode #9 – Franchising as a Partnership

Timestamp:
0:00:41    Jim Richardson Introduction
0:03:15    Segment 1 – Get to know Jim Richardson
0:16:58    Bonus Segment: Franchising 101
0:40:00    Segment 2 – Franchising is a Partnership (Business/Branding)
1:05:44    Segment 3 – Quick Draw Questions

Jim Richardson

Show Notes:

Segment 1 – Get to know Jim Richardson

Recorded on location at Jim Richardson’s house in Parker, Texas – just a few miles away from the famous Southfork Ranch (Who shot JR?)

Born in Rockwell, Iowa

Jim’s first real job was as a grocery man

Studied chemistry and finance.

Small town boy makes it big – Ford Motor Company, Pizza Hut, and Panda Express

 

Bonus Segment – Franchising 101

Franchising allows you to expand your concept by utilizing the resources of others.

Money

The franchisee pays his part of the investment capital that is necessary to expand in exchange for the majority of the revenue.

People

In many cases, people is a more constraining resource than money

The franchisee will source the people that will make them and your brand successful

Time

A franchisee can duplicate you, working on his/her side of the expansion investment as you continue to grow your business form the franchisor side.

Connections

In this conversation, the term connections refers to real estate connections. A franchisee will have a closer tie to the local market in order to maximize potential from the real estate selection. This is particularly important with international franchising.

 

When is a good time in the lifecycle of a business to start franchising? How do I know it’s time?

When you attempt to franchise before you have all of your systems in place then you are asking a prospective franchisee to take bet on you when you have taken only a limited bet on yourself.

Don’t franchise until you have the answer to all of the questions:

  • What has made me successful? Why is my concept successful?
  • When you know what it is that made you successful, then you know what you need to impart to others to make them successful.
  • Why do customers like you?
  • Why do customers come back?
  • Can I duplicate a customer experience?

 

Do I have what it takes to be a franchisor?

What is your leadership style?

  • Command and control versus collaborative
  • You will be entering multiple long-term relationships. Are you ready to do your part in the relationship? Can you work well with others?
  • Personality profile tests can help you determine your leadership style as well as evaluate how a new franchisee will fit into the system.
  • Biggest myth in franchising: I don’t franchise because I want to have total control of the business. Franchisees have more incentive to follow a system standard than an employee
  • If you are a command and control style of manager, you can still franchise but you won’t like it as much, and neither will your franchisees.
  • Command and control franchisors will also miss out on many innovations that come from franchisees (e.g. paper cups at Starbucks, pan pizza, and the Big Mac)
  • Most franchisee relationships last longer than the average marriage.
  • To be successful in franchising a concept, you have to have both a business that is ready for franchising and a leadership team that is ready for franchising.

What is your growth strategy?

  • Fail to plan, plan to fail.
  • Be able to pay equal attention to both company-owned and franchise locations.
  • Can you remove yourself from your business for 1-2 years and still have it operate efficiently? Do you have the infrastructure to franchise?

 

Segment 2 – Topic Segment

Franchising as a Partnership

Franchising is an extreme relationship and your franchisees will need your attention

Franchising is a bilateral relationship where each party should be able to learn from each other.

How to find the best franchisees: When you build a solid reputation, the people that you want will come to you.

Just because a prospective franchisee has something that you want (access to prime real estate or lots of money) doesn’t necessarily mean that they will be a good franchisee.

Look deeper into a prospective franchisee before you decide to accept of decline them. It is not just about access to money. It is about character and integrity. You want franchisees with the following characteristics:

  • Character
  • Trustworthiness
  • Have something to teach you
  • Open to learn from you

The relationship between franchisor and franchisee must be complimentary. If they knew and had everything that you know and have then why would they need you? If you knew and had everything that they know and have, why would you need them?

If all you are looking for in franchisees are carbon copies, then don’t franchise. You probably already have that in your corporate staff.

After you have brought in franchisees that are unlike you, then don’t forget that they are unlike you.

Examples of how franchisees with complementary management styles can benefit the organization:

  • Price: Ted Swan in Lansing, Michigan – Introduced the coupon pricing model with pizza when nobody else was doing it. Ted had knowledge that corporate didn’t have.
  • Place: Dick Freeland in Ft Wayne, Indiana – Discovered a method of expansion that had his future customers paying for his expansion costs.
  • Promotion: P’zone by pizza hut – The campaign failed because the word P’zone was dangerously close to the Spanish word for nipple. The franchisees in Latin markets knew this – corporate didn’t.
  • Product: Many product innovations have come from franchisees versus corporate.
  • Purpose: The purpose of a franchisees business may or may not be complimentary to yours. This refers to the questions, “Why did they decide to become a franchisee?”
  • Accept the differences. Just because differences exist between franchisor and franchisee, this doesn’t make you unequal.
  • Demand that your relationship with franchisees be one of equality.
  • Franchising is where servant leadership thrives.

Success in franchising takes more preparation than success in your own business.

  • Inspect your success. What is it that made you successful?
  • Spend time reflecting instead of projecting forward.
  • Determine how you are going to transfer your knowledge to franchisees?
  • Franchising is all about knowledge management.
  • Know what you know. “If HP only knew what HP knows.”
  • Put metrics in place that measure the activities that lead to your success.
  • Know your benchmarks so that you can document them into a “playbook” that the franchisees can use to replicate your success.

 

Segment 3: Quick Draw

Jim’s favorite book – The Hobbit

Jim would love to travel back in time to see Leif Ericson – he is fascinated with archeology

Whataburger versus In & Out – WHATABURGER WINS!!!!!! Take that Mike!

Favorite movies: The Matrix and The Jason Bourne series.

iPhone all the way – Yahoo Sports is his most used app

  • Texas Rangers
  • Minnesota Vikings
  • Iowa Hawkeyes
  • Dallas Mavericks
  • Texas Longhorns

If Jim had $1 billion, he would give it to his wife. Go figure.

 

Jim Richardson Contact Information

 

Kit Vinson’s Contact Information

e-mail:  kit.vinson@franman.net
Phone:  214-736-3939 x1

Website:              www.franman.net

Listener Highlight

Angela Cote
Angela Cote Consulting Inc.
Business growth and franchise specialist
Victoria, British Columbia, Canada
www.angelacote.com

 

Books Mentioned in the Episode:

  • Pour Your Heart Into It – Howard Schultz
  • The E-Myth – Michael Gerber
  • Can’t buy me Like – Bob Garfield

itunes bw  google play white backstitcher white back

28 06, 2016

The Franchise Manual Podcast – Episode #8 – How to expand a franchise concept into the Middle East region

By | 2017-02-04T23:22:12+00:00 June 28th, 2016|Podcast|Comments Off on The Franchise Manual Podcast – Episode #8 – How to expand a franchise concept into the Middle East region

Yendy KhayatIn this episode of The Franchise Manual Podcast we speak with franchise consultant Yendy Khayat on the topic of how to expand a franchise system into the Middle East region. It is a complicated topic that would probably require 10 episodes in order to cover thoroughly. In this episode we attack the topic from 65,000 feet.

Segment 1: Get to know Yendy
In segment one of this episode we spend a little time getting to know the person Yendy Khayat. We learn a little about what it was like growing up in Beirut, Lebanon, her multinational educational path leading to an MBA with an educational emphasis in hospitality, and how she has successfully leveraged her impressive education and work experience into a successful franchise consulting career. By the way, she is fluent in three languages.

Segment 2: Expanding a franchise into the Middle East
In segment 2 Yendy and I try to logically attack the very complex topic of expanding a franchise system into the Middle East region. There are a lot of moving parts to this endeavor that would certainly be considered a “black diamond” run in franchising. However, we learn that with the proper prior planning and a good helping hand is can be a very fruitful expansion project for certain franchise concepts. The topics of discussion are:

Why the Middle East region is worth considering

  • Large market and growing
  • Favorable laws
  • Young and upwardly mobile consumer market
  • Strategically located

How to move forward with expansion in the region

  • Expansion models with local partners
  • Funding options
  • Intellectual property protection
  • Multinational law firm
  • Cultural considerations
  • Logistic considerations
  • The importance of proper infrastructure
  • Modification of training and support programs

Challenges that can hinder or halt expansion progress

  • Some concept categories experience the more success than others
  • Brand offering modification
  • Halal certified food
  • Design modifications
  • Language barrier
  • Reacting to leads versus logical business decision
  • Time zone allowances
  • Expansion into the Middle East region is “advanced franchising” and not for the beginner

 

Segment 3:  Quick Draw Questions

Segment 3 is a fun way to wind down the episode with quick, fun questions such as favorite movie, favorite book, etc. We find out what Yendy would do if she had enough money to never have to work again.

This is a FANTASTIC episode and a MUST LISTEN if you have ever considered expanding your franchise system into the Middle East region. We don’t provide all of the answers but we cover enough to get you on your way if Middle East expansion is part of your plans to grow your system.

Yendy Khayat
The Franchizery
Al Wahda City Tower,
Hazza’ Bin Zayed the 1st Street,
P.O. Box 96115, Abu Dhabi,
United Arab Emirates
+971 2 8186736, +971 2 8186737
yendy@thefranchizery.com

Kit Vinson
FranMan Inc.
214-736-3939 x1
kit.vinson@franman.net

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